Learning Resources

Learn everything you need to know to manage your business's presence and reputation online

Online Presence

How and where your business is listed online. A better online presence means people will find it easier to find your business and choose your business over competitors.

Online Reputation

Anything that affects how your business is viewed online including ratings, reviews, comments and anything that affects how people judge your business.

Local Search

Local search refers to searches on search engines that have local intent. The search term indicates that the person is searching for a local business and the search engine will return local results before returning organic search results.

NAP

The Name, Address and Phonenumber of a business listing. These are the three most important listing details for a business and need to be correct, complete and as consistent as possible.

Local Citation

A local citation is a mention of your business somewhere online. The page may contain your business’s NAP (name, address, phonenumber) and other information about your business. Search engines use these citations to build authority around your business.

Local SEO

Local SEO refers to the process of optimizing a business’s online presence so that the business ranks well for searches that have local intent (local search).

Backlinks

A backlink is a link from a third party to your website. Backlinks from good quality sites will help your website rank better on search.

Google Snack Pack

The Google Snack Pack appears at the top of search results when people search for local businesses. It contains a list of the 3 top businesses for the search performed.

SERP

Search Engine Results Page. A SERP is the search results returned when searching for a term on a search engine.  To get more traffic to your website you should try to rank as high as possible for the search terms that people use when searching for businesses like yours.

Schema Markup

Schema Markup is metadata added to a web page to indicate to search engines what the page is about and the information on it.  Without schema markup the search engines will infer the information that is important on the page.

Domain Authority

Domain Authority is a metric developed by Moz to give an indication of how well a website will rank on google.  It is a logarithmic score from 1 to 100 with 100 being the best possible score.

Page Authority

Page Authority is a metric developed by Moz to give an indication of how well a page on a website will rank on google.  It is a logarithmic score from 1 to 100 with 100 being the best possible score.

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