Learning Resources

What is review gating? Review gating is the process of controlling the generation of public reviews so they are mostly positive. This may be as simple as only asking for…

You've just decided this year you are going to start managing and growing your business's online presence and reputation. It's been on your todo list for years. Online is becoming…

Thank you for helping to translate the myPresences platform. To be able to translate the myPresences application all you need is a text editor. We will send you a text file…

What is Page Authority? Page Authority (commonly referred to as PA) is a measure of how well a single url will rank in search results (SERP’s) and is developed by…

What is Domain Authority? Domain Authority (commonly referred to as DA) is a measure of how well a domain or website will rank in search results (SERP’s) and is developed by…

What is Schema Markup? Schema Markup is structured information you add to your webpage to make it easier for automated programs such as search engine spiders to understand the nature…

What is SERP? SERP refers to a Search Engine Results Page and is the page listing results for a search query entered on any Search Engine such as Google, Bing, Yahoo…

What is the Google Snack Pack? The google snack pack appears at the top of a google search that has local intent and includes a small number of local business listings. A…

What is a backlink? A backlink is a link from an external website to your website which helps build authority for your website. This will ultimately help your website rank…

What is Local SEO? Local SEO is local search engine optimization and refers to the actions required to rank a business in local search on search engines such as Google…

What is a local citation? A local citation is a reference to the business NAP of a business on a web resource such as a webpage. Why is a local citation important?…

What does NAP stand for? NAP is a acronym for Name, Address, Phone number and refers to the three most important elements of a local business citation. Sometimes NAP is extended to NAPW which also includes Website. Why is…

What is Local Search? Local Search refers to search engine searches that have local intent. Search queries that are determined to have local intent return different results than normal organic…

What is Online Reputation? Online Reputation for a business refers to how your business is represented online. This is most commonly in the form of Reviews, Ratings, Photos, Videos and…

What is Online Presence Online Presence for a business refers to the entirety of your business’s footprint online and is all the places your business is referred to in any…