Learning Resources

Learn everything you need to know to manage your business’s presence and reputation online.

Learning
August 19, 2013

Translating myPresences

Thank you for helping to translate the myPresences platform. To be able to translate the myPresences application all you need is a text editor. We will send you a text file…
Learning
August 13, 2013

Page Authority

What is Page Authority? Page Authority (commonly referred to as PA) is a measure of how well a single url will rank in search results (SERP’s) and is developed by…
Learning
August 13, 2013

Domain Authority

What is Domain Authority? Domain Authority (commonly referred to as DA) is a measure of how well a domain or website will rank in search results (SERP’s) and is developed by…
Learning
August 13, 2013

Schema Markup

What is Schema Markup? Schema Markup is structured information you add to your webpage to make it easier for automated programs such as search engine spiders to understand the nature…
Learning
August 13, 2013

SERP – Search Engine Results Page

What is SERP? SERP refers to a Search Engine Results Page and is the page listing results for a search query entered on any Search Engine such as Google, Bing, Yahoo…
Learning
August 13, 2013

Google Snack Pack

What is the Google Snack Pack? The google snack pack appears at the top of a google search that has local intent and includes a small number of local business listings. A…
Learning
August 13, 2013

Backlinks

What is a backlink? A backlink is a link from an external website to your website which helps build authority for your website. This will ultimately help your website rank…
Learning
August 13, 2013

Local SEO

What is Local SEO? Local SEO is local search engine optimization and refers to the actions required to rank a business in local search on search engines such as Google…
Learning
August 13, 2013

Local Citation

What is a local citation? A local citation is a reference to the business NAP of a business on a web resource such as a webpage. Why is a local citation important?…
Learning
August 13, 2013

Nap – Name, Address, Phone number

What does NAP stand for? NAP is a acronym for Name, Address, Phone number and refers to the three most important elements of a local business citation. Sometimes NAP is extended to NAPW which also includes Website. Why is…
Learning
August 13, 2013

Local Search

What is Local Search? Local Search refers to search engine searches that have local intent. Search queries that are determined to have local intent return different results than normal organic…
Learning
August 13, 2013

Online Reputation

What is Online Reputation? Online Reputation for a business refers to how your business is represented online. This is most commonly in the form of Reviews, Ratings, Photos, Videos and…
Learning
August 13, 2013

Online Presence

What is Online Presence Online Presence for a business refers to the entirety of your business’s footprint online and is all the places your business is referred to in any…

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