Category

Online Reputation

online reviews headerOnline ReputationOnline Reviews

7 reasons your business needs an online reviews strategy

Online reviews are now a big part of how consumers choose a business.  86% of consumers read reviews for local businesses (95% for people aged 18-34). Without reviews your business is either not going to be found or not considered. Chances are you will receive reviews online, and not all of them will be fair or even accurate.  However, you need to embrace them and have an online reviews strategy that turns reviews to your advantage and puts you in control. Love them or hate them, you need to take online reviews seriously as they can make a major difference to your bottom line.  You have the power to make that a positive effect and to put a strategy in place to ensure your business has the best online review profile possible. If you don't you are just building your competitors businesses. Why are online reviews critical to your business? 1. People expect to see reviews People want to read reviews of your business before they choose you.  They expect a good business to have them. If they cannot find reviews for…
Paul Gordon
January 14, 2020
online presenceOnline Reputation

Get more Sales with a better Presence and Reputation Online

When you are looking at ways to increase sales don't overlook the value of your business's Online Presence and Online Reputation and the potential for improvement as a way to drive sales. Your Online Presence refers to your business overall footprint online and includes things like social media channels (Facebook, Twitter, Instagram), directory sites (Yelp, Tripadvisor, Yellow Pages) and even apps and a lot more. These are places where consumers can engage with your business online and hopefully make the connection that will lead to a sale either now or in the future. Your Online Reputation refers to the Reviews and Ratings you have online for your business but also includes the mentions, comments and even photos and videos from your business .. they all contribute to your reputation online. Here are a few ways improving your Presence and Reputation online can help you get more sales. Being listed in more places gets you found more. Its common sense! If you business is not listed where your customers might look for you then you have little chance of them choosing…
Paul Gordon
August 24, 2019