Online reviews are now a big part of how consumers choose a business. 86% of consumers read reviews for local businesses (95% for people aged 18-34). Without reviews your business is either not going to be found or not considered. Chances are you will receive reviews online, and not all of them will be fair or even accurate. However, you need to embrace them and have an online reviews strategy that turns reviews to your advantage and puts you in control. Love them or hate them, you need to take online reviews seriously as they can make a major difference to your bottom line. You have the power to make that a positive effect and to put a strategy in place to ensure your business has the best online review profile possible. If you don't you are just building your competitors businesses. Why are online reviews critical to your business? 1. People expect to see reviews People want to read reviews of your business before they choose you. They expect a good business to have them. If they cannot find reviews for…
Paul GordonJanuary 14, 2020