If you are a small business in Australia are you taking advantage of all the online services that you can to give your business a boost online? Especially when they are free to list on and promote your business.
There are many reasons to list your business on some of the better Australian business directories including:
- Better Online Exposure
- Improved Local SEO by building Local Citations
- More Backlinks to your website
There are hundreds of business directory sites and you don’t need to list on all of them (and you shouldn’t), concentrate on making sure you are at least listed on these top directory sites and also consider listing on the top niche services for your industry as well.
One way to find those online services is to do a search for 3 or more of your direct competitors on google or bing and make a note of the sites where they are listed. You should list your business on any of the services where your competitors are listed but you are not, if you don’t you are just letting searchers on those sites go directly to your competitors.
While there are many posts online listing Australian business directories many are out of date. at myPresences we monitor thousands of online services worldwide and our list was compiled in July 2018.
Each service is ranked by Domain Authority which is a score out of 100 which indicates how well a website will rank in search results.
To add your business to each service click on the Add Link or click through to Our Profile to find out more about each service.
1. Google My Business
Google My Business is the local listing product from Google and is one of the most important places for a small business to list online, your business must have a listing on Google My Business. Your Google My Business listing summary will appear directly in the search results when your customers search for your business so make sure the information is accurate. Google My Business is also an extremely important place to get online reviews as this will also help your business rank better in google search and local search.
2. Yellowpages Australia
Yellowpages is part of the Sensis network of websites that also includes Truelocal, WhitePages and Whereis and is partly owned by Telstra. While it is no longer important to be listed in the physical yellow pages it is important to have a presence on their online network. Having a listing on Yellowpages will also help you business get listed on other websites in the network and will help you get listed on the Sensis API.
|Claims||6.5 million site visits each month (July 2018)|
Truelocal is a website that is part of the Sensis network and was created in 2006 and later acquired by Sensis.
|Claims||1.1m searches each month (July 2017)
3.1m Aussie visits each month (August 2017)
4. Yelp Australia
Yelp Australia is the Australian portal site for the American directory site Yelp. Yelp is one of the worlds biggest business directories and they are known worldwide. Yelp is also a reviews site and has a mobile app that is used by millions of people worldwide to find local businesses. It is very important that your business is listed on yelp and you start to generate some ratings and reviews on Yelp.
Hotfrog is an international business directory based in Australia and available in 38 countries worldwide. Hotfrog was created in 2005 and has over 120 million businesses listed worldwide.
|Claims||2.7 million people per month (July 2018)
431000 enquiries to business per month (July 2018)
120 million businesses listed (July 2018)
Dlook is an Australian business directory listing over 1.7 million businesses.
|Claims||1.7 millions businesses (July 2018)|
StartLocal is a directory for local businesses to list on and promote their business and is also focused on helping consumers find the best deals. When you list your business on StartLocal also be sure to post any deals and specials you are running.
|Claims||7 million visitors a year (July 2018)|
8. Local Search
LocalSearch is primarily focused on regional areas around Australia. If you are a regional business then it is important to be listed in one of their many regional and hyper local directories.
9. Word Of Mouth
Word of mouth is primarily a reviews site that is now owned by OneFlare.
|Claims||588977 Customer Reviews (July 2018)|
Aussieweb is one of Australia’s oldest business directory sites, established in 1996 and based in Brisbane.
Getting listed on these services is a great start for your business but you also need to make each of your listings as compelling as possible so that when consumers find your business they are likely to click through to your website or call you. Take advantage of every part of the profile you can, add photos and videos, create a comprehensive description of your business, add your products or services and your specials. Creating more compelling profiles may also help you rank better on each service.
If the service supports ratings and reviews then let your clients know they can rate and review you on these profiles, having great social proof on your profiles may be the difference between a customer coming to your business rather than your competitor.
myPresences is a service to help you list your business on 100’s of online services such as social media services, business directories, reviews sites and more and then continue to manage your online presence and reputation on each service.
Try a free 14 day trial at https://www.mypresences.com/signup/.
To find hundreds of other online services to promote your business on try or free online services explorer.