Are you taking advantage of all the free Australian business directories to give your business a boost online?
There are many reasons to list your business on some of the better Australian business directories including:
- Better Online Exposure
- Improved Local SEO by building Local Citations
- More Backlinks to your website
- Being listed on their API’s
There are hundreds of business directory services but you don’t need to list on all of them (and you shouldn’t). Concentrate on listing on these top Australian business directories and also list on the top niche services for your industry.
One way to find online services is to do a search for 3 or more of your direct competitors and make a note of the sites where they are listed. You should list your business on any of the services where your competitors are listed but you are not, if you don’t you are letting searchers on those sites go directly to your competitors.
While there are many posts online listing Australian business directories many are out of date. at myPresences we monitor thousands of online services worldwide.
Services are ranked by Domain Authority . This is a score out of 100 indicating how well a website might rank in search results and is a good indication of how popular the service is.
Services with a high domain authority can also give your domain an SEO boost if your listing links to your website and they provide a follow link.
To add your business click on Add Link or click on Our Profile to find out more about each business directory.
This list was last updated in July 2023.
Free Australian Business Directories
1. Google Business Profile
Google Business Profile is the local listing service from Google and is one of the most important places for a small business to list online. It used to be called Google My Business and was rebranded in late 2021.
If your business isn’t listed on Google Business Profile then go create a listing there right now by clicking the Add Link below.
Your business must have a listing on Google Business Profile!. I am not joking please get listed if you are not.
Your Google Business Profile listing summary will appear directly in the search results when your customers search for your business in the Google Knowledge Panel. So make sure the information is accurate as this is what most people will find when they look for your business.
Google Business Profile is an extremely important place to get online reviews. Reviews will help your business rank better in google search and local search and help you get into the very important local 3 pack which appears at the top of search when people search for businesses of a certain type in your area.
|Domain Authority||100 (no change from september 2021)|
|API||Yes. Used by thousands of websites and apps.|
Truelocal is part of the Thryv network and was created in 2006 and later acquired by Sensis and finally by Thryv.
|Claims||1.1m searches each month (July 2017)
3.1m Aussie visits each month (August 2017)
|Domain Authority||83 (June 2022)
82 (November 2021)
3. Yellowpages Australia
Yellowpages is part of the Thryv network that also includes Truelocal, WhitePages and Whereis and used to be owned by Sensis. While it is no longer important to be listed in the physical yellow pages it is important to have a presence on their online network. Having a listing on Yellowpages will also help your business get listed on other websites in the network and will help you get listed on the Sensis API which is used by app developers to list local business in their apps.
|Claims||6.5 million site visits each month (July 2018)|
|Domain Authority||56 (June 2022)
57 (November 2021)
4. Yelp Australia
Yelp Australia is the Australian site for one of the world’s biggest business directories. Your business can also have reviews on Yelp and it’s mobile app is used by millions of people worldwide to find local businesses.
It is very important your business is listed on yelp and you start generating ratings and reviews on Yelp.
54 (November 2021)
|API||Yes. But only after you have had a review.|
Hotfrog is an international business directory based in Australia and available in 38 countries worldwide.
Since it was created in 2005, it has over 120 million businesses listed worldwide.
|Claims||2.7 million people per month (July 2018)
431000 enquiries to business per month (July 2018)
120 million businesses listed (July 2018)
50 (November 2021)
51 (July 2021)
65 (July 2018)
|Australian Alexa Rank||4830 (July 2021)
13527 (July 2018)
|Facebook Likes||13333 (July 2021)
12776 (July 2018)
StartLocal is a directory for local businesses to list on and promote their business and is also focused on helping consumers find the best deals. When you list your business on StartLocal also be sure to post any deals and specials you are running.
|Claims||7 million visitors a year (July 2018)|
|Domain Authority||48 (November 2021)
|Australian Alexa Rank||13481|
7. Local Search
LocalSearch is primarily focused on regional areas around Australia. If you are a regional business then it is important to be listed in one of their many regional and hyper local directories.
|Domain Authority||42 (November 2021)
|Australian Alexa Rank||2667|
8. Word Of Mouth
Word of mouth is primarily a reviews site that is now owned by OneFlare.
|Claims||588977 Customer Reviews (July 2018)|
|Domain Authority||40 (June 2022)
39 (November 2021)
|Australian Alexa Rank||5718|
Dlook is an Australian business directory listing over 1.7 million businesses.
|Claims||1.7 millions businesses (July 2018)|
|Domain Authority||39 (November 2021)
39 (July 2021)
61 (July 2018)
|Australian Alexa Rank||20750|
Aussieweb is one of Australia’s oldest business directory sites, established in 1996 and based in Brisbane.
|Domain Authority||30 (November 2021)
|Australian Alexa Rank||15842|
Purelocal is an Australian based business directory.
|Domain Authority||31 (June 2022)
30 (November 2021)
|Australian Alexa Rank||143900|
Getting listed on these services is a great start. Then you need to make each of your listings as compelling as possible so when consumers find your business they are likely to click through to your website or call.
Take advantage of every part of the profile you can. Add photos and videos, create a comprehensive description of your business, add your products or services and your specials. Creating better profiles may also help you rank better on each service.
If the service supports ratings and reviews let your clients know they can rate and review you on these profiles. Having great social proof on your profiles may be the difference between a customer coming to your business rather than your competitor.
myPresences is a service to help you list your business on 100’s of online services such as social media, business directories, reviews sites and more and then continue to grow your online presence and reputation on each service.
Try a free 14 day trial at https://app.mypresences.com/signup/ and see how you are listed on these directories and more in under 10 minutes.
To find hundreds of other online services to promote your business, try or free online services explorer.