This service is considered to be a Must List service because it provides significant opportunities for your business. These services often are heavily used by consumers or your data on this service is used by many other services and apps. Not having a presence will mean your business will not be listed in many places online.
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Classified as a Business Directory.
Having a presence is free.
Can run advertisements.
Predominately delivered as an app (iOS, android, windows).
You can reply to reviews.
Rate and review Yelp and let other business owners know your experience with this service. Reviews should be from the prospective of a business listed or having a profile on this service. Not as a user of this service.
If you have a verified email address on the domain associated with this service then you can claim it and manage and improve the information presented here to better showcase your service.