Specialties: If there's one thing that JUCY does well, it's road trips. Since 2001, JUCY Founder and CEO, Dan Alpe has led JUCY with a vision to be world-famous for enabling experience seekers to discover happiness. Our purpose at JUCY has always been and always will be about your journey: giving you the green light to (re)discover happiness. Our JUCY Crew all live and breathe our core values of passion, pride, family, and fun. Join us to find your happy! Live JUCY. Established in 2001. JUCY started in 2001 in Auckland, New Zealand with a fleet of just 35 rental cars. Today we've got more than 3,800 cars, campers and motorhomes across Australia, New Zealand and the USA. In New Zealand we also operate the JUCY Cruise boat in Milford Sound and JUCY Snooze accommodation in Auckland and Christchurch (with more on the way)! Despite this epic growth, we're still a family business, owned and operated by Tim and Dan Alpe. The brothers still take a hands-on approach every day as Chief JUCIFIER and Chief Operating Officer.