NAP is a acronym for Name, Address, Phonenumber and refers to the three most important elements of a local business citation.
Sometimes NAP is extended to NAPW which also includes Website.
NAP is a common term in Local SEO and is important to ranking well in Local Search.
Search Engines look for your business NAP on webpages and when it finds your NAP on a page this is a local citation for your business and helps your business to rank better in local search.
For your business to rank well in Local Search you should ensure your business's NAP can be found on as many webpages as possible across as many different domains as possible.
You can also place your NAP in other places like in the metadata of your images.
You should ensure that your NAP or NAPW is as consistent as possible across all instances. If the search engines see different variations of your NAP then this introduces uncertainty and your business will not receive as much local seo value and may rank lower in local search.
myPresences helps you to improve your NAP on many online services, by: