All Posts By

Paul Gordon

online presence

Online presence and local business groups

Online is becoming more and more important for local businesses and it will only continue to grow as a means to attract new customers and keep the ones a business already has. Online is not just about individual businesses however,  there is a collective advantage to improving the overall online presence and reputation of a group of businesses in a localised area. Improving the online presence of the businesses in a local area will not only benefit those businesses but the community around them and will likely have many other benefits. Local Chamber of Commerce are a great example of organisations that should be embracing the Online Presence of their constituent businesses but there are many other groups that can benefit from a stronger focus online. When I talk about raising the collective online presence & reputation of a local community I mean things like: making sure local businesses are represented everywhere making sure their profiles are accurate and complete ensuring profiles stand out more by including photos and videos managing reviews and trying to have reviews available on as…
Paul Gordon
November 5, 2014
mypresences

The best places to promote a business online

All small business owners should be spending some time looking at new ways to promote their business and the great thing about online is that there are so many places you can list your business for free and lately lots of great new apps that can put your business in front of consumers at the point they are looking to find a business like yours. With a little initial effort you can create an online presence that not only improves your chances of getting found in search engines but gives you a diversified network of places where consumers can find you. Some may only bring you small amount of direct business each year but combined they can make a noticeable (and potentially a large) difference to your bottom line. It can be daunting for the average small business owner though, with so many services to choose from and new ones popping up all the time. Its also hard to tell sometimes which are reputable and which are not, it has never been easier to build a professional looking site with…
Paul Gordon
August 26, 2014
mypresences

Introducing mypresences

Have you noticed how more and more people tend to start their day by picking up their phone or tablet, often while still in bed, they just have to know whats happening. Most people go to Facebook, Twitter, email, messages or maybe a news site. Whatever place they feel they need to connect with what is important for them. Our goal is to be that place for small business owners. When a small business owner goes online for the first time each day we want them to want to come to us first because we are the site that is analogous to opening their doors and getting started for the day but for their online world.  A site where they can see everything that is happening relating to their business online and everything that needs their attention. If we can achieve this goal then we have built an amazing service with users who love what we do and are receiving value on every visit. I see this as a very hard goal to achieve, but it certainly inspires us to…
Paul Gordon
July 1, 2014